gLike
Gattacci [Business Design]
SECTORS: Social innovation, Business & Service Design, Entrepreneurship, Pet welfare
YEAR: 2011
PROJECT:
Individual project, Master in Business Design, Domus Academy
GATTACCI. Give cats a second life.
GATTACCI redesigns the traditional cat shelter and provides an innovative, pleasant and inspiring experience for sustainable cat adoptions. By transforming the traditional business model and the communication strategy of animal shelters, GATTACCI pursues a shift in the general perception and understanding of animal adoptions, moving the focus from the importance of breed and age to the value of each animal’s individual character and history.
